Fluidscapes Careers
Exec. Digital Marketing Executive
1
Position
2-4
Experience
Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:
- Technology enabling: Efficiency optimization of organizations via technology
- Web-development / UI/UX: Mobile and Web App development
- Digital marketing: End-to-end digital campaign handling
- Online Reputation Management
- On-Ground campaign outreach
- Inventory Management Services
- Financial Management Services
Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.
We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.
Job Description:
As a Digital Marketing Executive, you will be responsible for managing and optimizing digital campaigns across various platforms, handling website content, and ensuring effective SEO & SEM strategies. The ideal candidate should have a strong grasp of AdSense, paid media campaigns, SEO, SEM, and website management. Prior experience working with Marathi language-based content and companies will be a significant advantage.
Key Responsibilities:
- Paid Media & AdSense:
- Plan, execute, and optimize paid campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor Google AdSense performance and implement strategies for revenue optimization.
- Track ad performance metrics (CTR, CPC, CPA, ROAS) and ensure cost-effective ad spend.
- SEO & SEM:
- Conduct keyword research, on-page, and off-page SEO to improve website ranking.
- Optimize content for search engines and stay updated on Google algorithm changes.
- Implement SEM strategies (Google Ads, PPC, retargeting) to enhance brand visibility.
- Website Management & Content Marketing:
- Manage website updates, structure, and content to ensure an engaging user experience.
- Work closely with content teams to curate, edit, and upload website content.
- Optimize website speed, mobile responsiveness, and UX/UI design for better performance.
- Social Media & Digital Strategy:
- Develop and execute data-driven digital marketing strategies.
- Work on content planning, email marketing, and performance analytics.
- Collaborate with graphic designers and content writers for high-quality digital campaigns.
- Social Media Management
- Plan and schedule engaging posts across platforms, ensuring consistency in brand messaging and audience engagement.
- Marathi Language Content (Preferred):
- Manage digital campaigns with a focus on Marathi-language content for regional audiences.
- Optimize Marathi-language SEO strategies for better audience reach.
Job Requirement:
- 2-4 years of experience in digital marketing.
- Hands-on experience with Google AdSense, SEO, SEM, and Paid Media campaigns.
- Strong knowledge of Google Analytics, Google Tag Manager, and Search Console.
- Proficiency in website management (WordPress, CMS, basic HTML knowledge is a plus).
- Experience with Meta Ads, LinkedIn Ads, and performance marketing.
- Excellent analytical skills to track performance and optimize campaigns.
- Previous experience with Marathi language-based content and campaigns (preferred).
- Social Media Expertise: Experience in managing and optimizing brand presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
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