If your website can attract a lot of visitors, that is great. But, most of them will leave your site without buying your product, that is a reality you have to accept. You can try and get their views to improve your site and offer, and voila! You can approach them for remarketing your product!

Great opportunity, isn’t it? You get both the potential buyers and glimpses of their choices that you can retarget. But it’s challenging too, as statistics reveal around 97% of visitors that leave a website never return. The use of remarketing techniques can help you turn this challenge into an opportunity. Your brand stays on top of customers’ minds.

What is remarketing in digital marketing?

Remarketing can be an important part of your digital marketing suite. It involves presenting customized ads to people who have visited your website in the past or downloaded your mobile app. Because you’re reaching back to prospects who have previously shown an interest in your products or services, this method is a very cost-effective way to enhance sales conversions.

Companies employ cookie consent on their websites, which tracks users after they leave and then displays an ad for their company on a completely unrelated website, or other platforms.

For instance, suppose you went to a website in search of a sports shoe, stayed for a while but didn’t buy anything, and then departed.

However, you may have observed ads for a variety of sports shoes and other shoes from the same website on search engines, email, social media, and other places after that. Remarketing is exactly what it sounds like.

Remarketing can be carried out using a variety of platforms, including Google, Microsoft, Facebook, Instagram, Email, Whatsapp, SMS, and others.

Benefits of remarketing

Remarketing is one of the most effective techniques to boost your sales. Some of its primary benefits are as follows:

• Low-cost strategy ( no cost involved in identifying customers).
• Allows you to maintain contact with your target demographic.
• Higher Return on Investment (Return on Investment)
• Helps you with improved Ad relevance.
• Provides you with target audiences.
• Greatly helps in brand recalling by the potential clients

Remarketing Google ads

You can use a large range of Google Ads that are placed on Google Display and Google Search Networks in your remarketing campaign. The list involves static images, animated images, video, responsive advertisements, and text ads, etc. What distinguishes remarketing from traditional Display and Search advertising is targeting.

This involves placing cookies on the browsers of visitors to your website using a special tracking code, and then serving adverts to individuals who have that cookie on the Display and Search networks. It has the potential to be a very effective part of a PPC campaign.

Types of remarketing allowed in Google Adwords include:

Standard remarketing — With this functionality, you can show ads to previous visitors as they browse the Display Network’s websites and apps.

Dynamic remarketing – A Google Ad tool that allows you to show ads to previous visitors for any products or services they saw on your site.

Remarketing for mobile apps – If someone has used your mobile app or website, Google Ads will allow you to show them ads even when they are on other mobile apps or websites.

Remarketing List For Search Ads (RLSA) – RLSA is the acronym for this Google Ads function. You can use the Search Network to target past visitors when they are search through Google or Google’s partner sites.

Video Remarketing — You can target past visitors who have seen your YouTube channel or other videos with ads on YouTube or through the Display Network’s videos and websites.

Email list remarketing – You can upload a list of emails from your clients to Google Ads using email list remarketing. This is known as Customer Match. If they’re signed in to Google Search, Gmail, or YouTube, you can show your ads to them.

Wrap up

Remarketing is particularly effective because it allows marketers to engage with the prospects through detailed and extended chats. When a potential customer visits a small business’s website, the initial impression may not be sufficient to make a decision. But a series of conversations, the strength of the product and the company become visible to the customers. This is where remarketing can help.

Source- Fluidscapes
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