With the rapid fire development of India’s digital ecosystem making online purchase a de facto standard, there has been a surge in web presence by all types and sizes of business.

According to the eCommerce foundation, around 88 percent of buyers perform product research before making any online purchase. This explains the significance of a website to a business in the modern era.

Whether you want to double your chances through the local business queries or want to open an online storefront for the customers beyond your geographic area, a website is the most basic and most important requirement for your online business.

But many business heads don’t have a clear idea of how a website can be customized for their specific type of business; for them, the purpose of a website is nothing more than a digital business card.

This lack of awareness often leads to low quality and ineffective websites that actually hold back their companies from performing in the fiercely competitive market of today. So it’ll be highly helpful for them to have a clear idea of what a business website can do for them and also gather some valuable insight into developing a website.

A smart and informative business website can return ten times the money you invest into developing it. It not only acts as a hub for your digital marketing activities to boost sales of your products and services, but also plays a significant role in branding.

Find the right web development company to design and develop your website into a valuable business asset for disseminating information, establishing reputation, and standing out in crowded markets.

When it comes to finding the right web company through Google search, you’ll come across two highly used key phrases – Web Design Company and Web Development Company.

Although they look very similar and used interchangeably, the truth is that they are two different but critical aspects of the website building process, and therefore require you to understand the difference between the two and how they can be worked out to produce an effective website for you.

Web Design vs. Web Development

They are essentially two different skill sets that complement each other in a website. Web design takes care of the look, feel, and features of the website, while web development takes care of the functionality. If web development means pillars, beams, columns and walls of a building, web design is the painting, lighting, and other aspects that make that building habitable.

Web development is further divided into two parts – front end development and back end development, because a website has a front end and a back end.

We can only see the front end of a website, created in a browser using web design and front end development.

Design specifies a website’s colours, layout, typography, and images, everything that contributes to a website’s branding and usability and necessitates the use of programmes such as Photoshop, Illustrator, Fireworks, and Sketch.

Front-end development is the process of implementing a design using coding languages such as HTML, CSS, and Javascript. Users can interact with buttons, photos, text, contact forms, and navigation menus using these languages. They are also essential to responsive and adaptive design.

The back end of a website that we cannot see, actually resides in a server and developed using the back-end development programming.

A website requires a back end to store and manage the data received from the front end. When we purchase anything or fill out a form, we enter data into an application on the front-end of the website, and that data is saved in a database contained in the back-end that is hosted on a server.

The front and back ends of a website are virtually connected and always talking to each other. A back-end developer is like the conductor of an opera who ensures that applications, databases, and servers function in tandem by employing languages such as Ruby, PHP,.Net, and Python, as well as frameworks such as Ruby on Rails and Code

Conclusion

Small- and medium-sized businesses seeking a website or a re-design of their existing website need to have a working idea of the terms “Web Design” and “Web Development.” This will help them in getting a nice, informative, and fully functional website to take their business to the next level.

Source- Fluidscapes
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