Viral campaigns are fireballs of emotions. If you can make use of them for your branding, it can do miracles. The meteoric growth of social media has created a level playing field for the smaller brands of aspiring new businesses. You do not need to pour crores into creating a popular brand.

Instead, you produce an appealing video or other types of content, post it on social media, and do some initial promotion. If it is liked by your audience and arouses emotion in them, the result can be phenomenal – your content can be shared in crazy fervor across groups, communities, and even territories acquiring millions of views, likes, and comments.

Your brand will reach the hearts and minds of millions completely organically in a matter of hours or days. Reading upto this your heart will say “ Wow, that is fantastic!” It is fantastic indeed, if your content has that element and the timing is perfect.

But how to develop viral content ideas? How to make your content go viral? Is it skill or just luck? Many researches have undergone to discover the recipe of the content that goes viral on the Internet. While some content at times spark high engagement inexplicably, closer examination of most others reveal that there are some commonalities.

Let’s look at some of these common factors to understand the spices that can make your content go viral. But friends, only spices do not make your dishes delicious, it also requires a good cook.

What makes content go viral?

#1. It should touch their heart

Create content that evokes emotions in viewers, such as joy, sadness, laughter, rage, relatability, and so on. When you ask yourself why a post has gone viral as a consumer, the answer is because it usually stimulates one of the above emotions in us, making us want to share it with others so that they can experience the same feeling.

#2. Make it with passion

Passion is key to producing anything good. Passion in one’s approach influences others easily. When you speak with a founder of a successful startup, passion emanates from their speech. Making a video series about the founders’ motivations for launching their company, and releasing one every week or once a month can be a successful viral content strategy.

#3. Maintain familiarity and consistency

It is important to have a consistent viewpoint and tone so that your viewers can be familiar with your style and identify your content easily. People accept familiar and consistent things by default.

#4. People should be able to resonate with

This is extremely important. Your content should be such that people can easily relate with. This helps create a fanbase. Now if your content is authentic and consistent, future viral responses and engagement will continue far longer.

#5. Pick the current trend

Trend is like the flow of wind. You create content on a hot topic and see how it is flown away to distances.

#6. Tell an inspirational and uplifting personal experience

Inspirational and uplifting personal tales are among the most “viral-worthy” types of content. Share a moving anecdote if you have one. If you don’t already have one, ask your employees and associates and see if they have any interesting stories to tell, or else, make one. Volunteer in your community and use your activities to “write” a touching tale. Then, make a minute-long video out of your story.

#7. Create exciting content

Aesthetically appealing and interesting content always grips people and they want to share them also in their groups. Know the taste of your audience, post dashing content in the best time slots to engage them.

#8. Keep it original and authentic

You will never get success unless it is original. Original and authentic content even inspires celebrities, politicians, and business heads to comment on and share, which can help create a viral storm. Also, if your content is fresh and good, social media algorithms will help you out, and the more involvement you have, the better.

#9. It should captivate viewers instantly

Most of the viral content appears to entail more than just the latest hashtags and video tweaks. It’s critical to steal the viewer’s attention for the first two minutes. Maintain the relevance and freshness of your post.

#10. Never make it over-promotional

One of the secrets of viral content is that they are not overly promotional or too long, as this may cause the audience to lose interest and stop connecting with the content you are sharing.

More insight

Having customers interact with the content can also be a great strategy to increase the likelihood of it becoming viral. Moreover, producing trackable content enables you to monitor who and how many people are actually engaging with it.

Most social media platform algorithms rank content based on engagement, or the number of comments and shares that give it the “viral” status that might persist for days.

Source- Fluidscapes
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